Kona World
UX
A dedicated group of cyclists making bicycles for people who love bikes-no matter if that love is new or long established.
Project
Services
YEAR
E-commerce website
User Experience • User Interface Design • Visual Design
2018
Help customers buy the product they want
The goal for the product pages was to build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and straightforward as possible.
Most e-commerce customers go directly to a site’s search tool to find products.
On average, users who complete a search are 1.8x more likely to convert.
In the case of detail-oriented products, while less than 10% of visitors may perform onsite searches, upwards of 40% of a site’s revenue came from them
Simplifying the navigation and make it intuitive
Having a clear navigation is a critical element for success especially for stores with multiple categories and lots of products.
When a mobile experience can be fast and efficient
